Search Engine Optimization - SEO Tips

SEO has many benefits when conducted properly. What hurts are Search Marketing Company that promise to put you on the first page of Google. They make the pros in our industry cringe. But as in every industry, you will have the dishonest that give the industry a bad name.

SEO, when done properly, is a strategy that involves understanding your market, industry, competitors, and goals. It involves proper page construction, strategy application, and measurement tools. It also involves many off-page factors. If you have a great product, well-built site, and conduct business ethically and honestly, you can achieve higher non-paid search results.

Many factors effect SEO rankings, including domain name age, page content, links in to your site, directory listings, and more. An SEO specialist understands how the system works and applies/suggests proven methods to help boost your organic (non-paid) rankings.

Nobody can guarantee where you will show up on the SERP. Only google controls the algorithms and they are changing them all the time.

Everybody who owns a web site can do some basic things to help their pages perform better in the search results With that said, getting good results doesn't have to cost a lot of money, and it will not happen by mistake. Site owners must make the effort to learn what to do to get higher results and most importantly put forth the time and effort to execute the things they need to do.

The two most important things are:

"Content is King" have good content on your pages and make sure your content contains the key words or key phrases that you are trying to get results for.

Link Building.
A link to your website or blog is like a vote of confidence in the eyes of the search engines. More importantly, the link should be a text link using the keywords or key phrases that you are targeting
Out of the two above, the quality of the content is the easiest to accomplish. Link building is a lot more challenging and is something that continually worked at.